Food Production Daily reports Mars launching a gift service throough Facebook. This wouldn’t be a big deal, knowing how many widgets have been coming out for Facebook. However, this new service takes a step further on, since it is not any longer a virtual giftshop – the chocolates are pretty real and can actually be eaten 
What you need as a Facebook user, is choose a gift (for the moment this will have to be a Twix or Galaxy chocolate), and make a payment through PayPal. The recepient then will be delivered a Facebook message, requiring a mobile number to which a voucher code is sent. This code can then be exchanged for the gift at one of 12 500 participating shops through the UK.
The idea looks pretty raw to be, and only UK-based just yet, however, it is a pleasure to see the giants like Mars searching for ways to combine traditional marketing techniques with completely new methods of our digital age.
One might argue that a gift should be, well, gived… Rather than having the receiver search for the participating stores. True, but let’s hope this will be another step further. And… come on, as if you wouldn’t like to get or give a little something to a mate that you might not have a chance to meet every day but rather once in a month, or not even so. And this now becomes just a couple of clicks away.
I don’t know how confidential the information is, and neither do I know how strict the regulations are, but it would be great for Mars if they had a chance to link their cute widget to birthdays or anniversaries info on Facebook, and let the best customers have little somethings from Mars themselves…
Zalim 
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