Here below is a very interesting idea how to ornate a public toilet in a mall. This was implemented in Portugal. Allegedly, this is for a more lusty experience in a lavatory. Could be just a joke for fun. But here is an idea for an advertiser: dress those ladies in branded underwear, and a [...]
Zalim 
Posted in Advertising, Marketing 
Tags: Advertising, mall, Marketing, trade center, underwear 
No Comments » I was always wondering about the managers here in Russia… How self-confident and arrogant and overweening they can be… Browsing different business forums, I see their polemics, and there happen to be their attitude to some prominent people in the world of business. What could the reason be for a marketer to label Kotler or [...]
John Jantsch at Duct Tape Marketing blog was sharing his idea about finding an ideal customer. Paradoxically, many companies feel much better by starting out with finding not-so-good customers. That’s an even better idea to me. You will think at least twice before sorting a client out of your preference list, and you will be [...]
I was posting about the problems one is likely to face when trying to contact for a prospective partner. A couple of months ago I was approached by Jon Lunetta of MyWaves Inc. He was exploring opportunities for connecting to Russian mobile service providers to arrange partnership programmes for their clients, with MyWaves’ technology platform. [...]
Zalim Posted in Business, Innovations, Internet, Marketing Tags: communications, Marketing, mobile marketing, mywaves inc 1 Comment » A marketing dilemma from Seth Godin – which customer will you choose as preferred, and thus pay more attention and provide a better service: the one who is loyal and valuable or the one who you might turn into loyal.
Simple answer is that you cannot afford providing insufficient service. You can, and you must, treat [...]
Zalim Posted in Business, Marketing Tags: customer loyalty, customer retention, Marketing, service 2 Comments » A very interesting idea started up by Starbucks recently.
It is about crowdsourcing – the company has introduced a MyStarbucksIdea.com website where you can register to share your ideas about just how the company could improve. The visitors can view the ideas by recent, popular and top all-time (which must be the same as popular I [...]
Zalim Posted in Innovations, Internet, Marketing Tags: community, crowdsourcing, ideas, Internet, Marketing, starbucks, web 2.0 No Comments » If you are a boss, think this over: who is to blame at your company when something goes wrong, or something is done a wrong way? Is it an employee, his line manager, you – the boss, or the company?
If an employee is unskilled, careless, irresponsible – is it him/her or you to blame? How [...]
Zalim Posted in Business, Marketing Tags: corporate culture, Marketing, mistakes, social environment No Comments » I have just come across a video that we’ve made when working at TeriMobile. This was about our Bluetooth marketing platform – TeriZone. If interested, have a look, the videos aren’t so bad to describe the service at work.
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Zalim Posted in Advertising, Innovations, Marketing Tags: ad, Advertising, bluetooth advertising, bluetooth marketing, Innovations, Marketing, Telecom, video 6 Comments » Andy Beal, co-author of Radically Transparent Monitoring and Managing Reputations Online book was a guest writer at Mashable, with a summary of 10 factors to save your online reputation.
An interesting posting, worth reading. Very briefly, it goes like this:
1. Know your Achilles heel. Being aware of your weak points will help you be better prepared [...]
Zalim Posted in Business, Internet, Marketing Tags: blogging, blogs, corporate communications, Internet, Marketing, online reputation, PR, web 2.0 2 Comments » There’s a cool ad from Carslberg. They are seemingly advertising a sports drink. The few words are in Danish, but it’s not about the wording. Enjoy…
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