Archive for March 25th, 2008

Communications in Russia. How Patient Can You Be?

I was posting about the problems one is likely to face when trying to contact for a prospective partner. A couple of months ago I was approached by Jon Lunetta of MyWaves Inc. He was exploring opportunities for connecting to Russian mobile service providers to arrange partnership programmes for their clients, with MyWaves’ technology platform. [...]

Prefer Loyal Customer or Prospect? Try Both…

A marketing dilemma from Seth Godin – which customer will you choose as preferred, and thus pay more attention and provide a better service: the one who is loyal and valuable or the one who you might turn into loyal. Simple answer is that you cannot afford providing insufficient service. You can, and you must, [...]

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