Musings Of A Marketer

John Jantsch at Duct Tape Marketing blog was sharing his idea about finding an ideal customer. Paradoxically, many companies feel much better by starting out with finding not-so-good customers. That’s an even better idea to me. You will think at least twice before sorting a client out of your preference list, and you will be sure in the end, that you have not just picked this or that customer because you felt like that, but rather you have had enough reasons to discard the worst customers, or reduce your efforts on working them out, in favour of those who you consider worth cooperating with…