I was writing not so long ago, about Jon Lunetta trying to approach the Russian mobile marketers here in Russia, and how slow (actually zero response) the latter were… This is the tendency with mobile marketing here in Russia: companies open for a certain client – be it a old buddy or good partner from [...]
Zalim 
Posted in Advertising, Innovations, Marketing 
Tags: Advertising, Innovations, Marketing, mobile, mobile marketing 
No Comments » Valeria Maltoni, writes here in her posting about the talking that can fail or improve your customer service. She has 10 points, which I would summarise into the following:
1. Instead of your own talking – let your customers do it, and keep listening to the carefully. Which, in its turn, means that you will HAVE [...]
Paul William’s post at MarktetingProfs Daily Fix Blog has caught my attention. Dealing with branding in terms of reputation in the first place would sound pretty much like something obvious, but how often do you really take that step as the first step?
A number of factors (call it filters) are put down for you to [...]
Among other things, I have been busy last week completing the content-filling and adaptation / localization process for a website. This is an international company, they have sites for at least 10 countries already, and now they are opening in Russia, too.
So, what is the main lesson one will learn when creating a site (be [...]
Zalim Posted in Business, Innovations, Internet Tags: content, Internet, localization, start-up, translation, website No Comments » One day or another you have to expect that you will have to increase prices for your product/service. The level will depend, of course, and here, in Russia, it is hardly acceptable. Government can’t help it, their forecasts and plans for the forthcoming year are never true. So, what would be your way out – [...]
Zalim Posted in Business, Marketing Tags: customer loyalty, customer relations, customer retention, inflation, Marketing, pricing No Comments » That’s a strange feeling – being neglected as a loyal customer…
Think of it this way: who you could be loyal to in your life? Your parents, your kids and your spouse. Your friends and your very best partners. Think of being neglected by them. Exaggeration? Not really: I may be exaggerating the customers’ feelings a [...]
Zalim Posted in Business, Marketing Tags: customer loyalty, customer service, retail, service 1 Comment » This is a very interesting phenomenon: some brands that have a specific emotional background tend to age together with their consumers. Many examples would come from cosmetics brands: these very often target various ages with various products. Soon as the audience is firmly up on your product you have to treat them with special care: [...]
Zalim Posted in Advertising, Business, Marketing Tags: branding, brands, chanel, communications, cosmetics, Marketing, transition economy No Comments » 
