Musings Of A Marketer

One day or another you have to expect that you will have to increase prices for your product/service. The level will depend, of course, and here, in Russia, it is hardly acceptable. Government can’t help it, their forecasts and plans for the forthcoming year are never true. So, what would be your way out - how are you going to settle your pricing policy without jeopardising your relationships with the customers?

Depending on your industry flexibility, there’s a good way to implement target price increase. Raise air ticket prices as much as you can for those business people who need to fly urgently on a specific date, and return the next day. Raise you hotel room prices for those who order specific rooms on a specific date - and that means tomorrow. Keep the prices fixed for those who order 3 months before. Keep the prices at the same level for schoolkids who travel on their summer holidays, and increase the prices for the parents accompanying. Keep the prices (or try to lower them) for oldies who visit their kids’ families.

Or, simple as that - give your customers a little more than you offered before. For me here, in Moscow, a nice and sincere smile from a pretty sales lady will be more than enough in many cases (’cause it’s really a rare occasion and a very big deal here)…
Big deal for me - big deal for you if you sell me smth that way