Brands And Reputation
Paul William’s post at MarktetingProfs Daily Fix Blog has caught my attention. Dealing with branding in terms of reputation in the first place would sound pretty much like something obvious, but how often do you really take that step as the first step?
A number of factors (call it filters) are put down for you to consider how well you are performing to keep your reputation at a decent level:
1. Being remarkable. Obviously, try to not only find a point differentiating yourself from your customer, but make it as clear for the customer. Make them notice you and give them a chance to talk about you as someone who stands out (in a positive wat, naturally).
2. Having Values. Financial results are part of the objectives, but they can’t be the core of the business. Try make the financial success smth that goes alongside with the main idea of the business essence. Stand for something that your customers will believe in.
3. Being Genuine. Be real, do not try to disguise yourself into something you want to be but you are not. You will be discovered one day, and that’s the end.
4. Having Empathy. Treat your customers so they become loyal customer. Treat your loyal customers so they bring you more loyal customers. Breed the evangelists, mother the fans so that it pays off soon enough.
5. Having Vision. I mean, really having it. Not for having it but for having it but for doing it. Create a dream and live to bring it through - for yourself, your employees and your customers.
6. Being Conscientious. This is about everything you do. Be honest to yourself and to everyone around, have strong beliefs, cultivate and support them.
A nice one from Paul Williams, should bring some thoughts on the subject, whatever business you are in…