What happens when you start marketing before you are ready? Do you know a great way to throw your marketing money away without any effort?

I have changed an Internet provider recently at home. I am not loyal to anyone here, so I don’t have a problem switching to the one with a better offer. Akado approached me with a decent offer: higher speed, lower price – just what I needed. After 2 weeks of happiness, the connection was down. For several days the customer service kept promising to fix it (always tomorrow, of course) until finally they confessed that they didn’t know when they could actually fix it. So, after a week offline, I changed back to the previous provider.

Conclusion: why keeping extensive efforts on acquiring new customers when you have no power to deal with the existing ones?

P.S. When the connection was down I received an invitation to join Akado in my mailbox. How careless (or should I say, stupid) would you be to do that? Do they keep any track of who they contact?

These guys are advertising very aggressively: TV, radio, outdoor, print… But try to search in the forums – most of the feedback on Akado from the existing clientelle is negative – why not spend some money on winning their credit back?

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