It’s always been a matter of interest and excitement for me to follow the offline businesses applying online techniques to promotion.
Here is one pretty example: the well-known Italian brand (dealing with pasta, of course) Barilla introduced a website – called DiscoverBarilla where a visitor can fill up his/her friend’s name and have a postcard [...]
Archive for October, 2008
October 31st, 2008
Barilla’s Interactive Communication
Zalim 
Posted in Advertising, Internet, Marketing 
Tags: Advertising, barilla, branding, cuisine, Internet, italian food, italy, Marketing 
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