Just come across an interesting move from an advertising agency here in Russia, in Saint-Petersburg.

Loki & Bartleby agency sent some sort of a ransome note to the companies they saw a potential to cooperate with. The note was written in a style you see in crime movies – letters cut out of some printed media. A courier would deliver a black envelope to the potential clients. The ransom note was inside, with the text saying: We know where the ad idea you are looking for is. If you want the idea in life call this number. Do not try to call other agencies or else your idea will only suffer more.

The difference is just that the note is not anonymous

The black envelope would add to the mystery of the situation.

Very nice idea, not really sure how efficient in the end but a very amusing and eye-catching one…

The agency reports, 30% to 40% of the receivers called without any further action from the agency. Here below is the ransom note.

Loki & Bartleby ransom note

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