Musings Of A Marketer

Every detail in direct mailing is important. But have you ever thought of an envelope as the detail that might sell your offer? Below are some hints on how certain details may work in your favour.

• Start teasing the audience already with the envelope
• Start with your best offer
• Use pictures and graphs to make the offer more visible and catching
• Surprise, or even shock the reader. Show something unique, strange, unconventional. Make the reader want to open the envelope and see what that is about
• Use pictures of people. That’s another kind of a testimonial - brief version
• Use facts and figures to make it more solid
• Use transparent “windows” that show what’s “in the house”
• You can use those windows on both sides - people have a custom of playing around with an envelope before opening it