The long story of hopes and speculations was ended yesterday, with announcement of Apples new device – the iPad, which I would call a hybrid of iPhone and a notebook. Much was talked over this outing, much was discussed about what it would be like and what its name would be, and which products it [...]
GigaOm have recently revealed 5 common myths that could kill a startup, and suggested the true statements instead. I believe, some points must be useful for those interested.
1. Hire smart people (false) vs Hire stars (true).
This is not to undermine the intelligence that is vital for execution itself. There’s another factor, which is very [...]
Here’s a nice move from a young Russian talent, Eugeniy Danilov, the creative copywriter who once got the first prize at Eurobest Young Creatives competition.
He publishes a lot on Ebay offering The Cannes Lions Grand Prix starting at just $1 mln.
The lot says that the detailed information can be found at http://buycanneslionsgrandprix.blogspot.com, which is a [...]
Zalim 
Posted in Advertising, Marketing 
Tags: Cannes lions, copywriting, ebay, Marketing 
6 Comments » Just recently I entered a post about a bottled water design project in Australia that was aimed at aiding underdeveloped areas. And here is another very similar one, from designer Je Sumg Park:
Approximately 50ml out of every 500ml bottle. The rest is collected and sent to countries that have the little-helped but terrible problem of [...]
This is hilarious, the guy showing 50 celebs in 50 seconds. Lot of fun and pretty true to the life copies
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I’m not exactly a fan of Coke as a product, but their advertising efforts just blow my mind.
I have been wondering whether they were going to try any viral campaigns and now I have the answer. A video meant specifically for web, with no TV presence, was posted on Youtube on January 12. The video [...]
Zalim Posted in Advertising, Internet, Marketing Tags: Advertising, coca-cola, coke, Internet, Marketing, viral 1 Comment » Here below is a very cute idea from the designer Soon Mo Kang. The so called Hanger Tea is shaped as a t-shirt on a hanger which is hooked on the cup rim.
There are questions as to the feasibility of the project: is it possible to ship the bags undamaged? is there a special equiopment [...]
Australian stores are awaiting new Water for Water, new bottled water, which has a clear social value. The product, developed by Mindscape Films designers, is not aimed just to quench your thirst but rather reflect international goals of water.
There are lots of different words on the label, but in fact they are just one single [...]
Further to earlier post from Consumerist on the horrible way a customer was treated at Walmart, there was a nice suggestion from one the blog readers to compensate for the trouble the customer would take by having his/her bill checked by store clerks.
Should security think of treating me like a thief, they have to give [...]
The Danish tourism promotion agency VisitDenmark has made a shockingly strange advertising move, which seems to have proved blunderous in the end.
In brief, the viral video showing a young mom talking about a one-night meeting with some touristm, was posted on YouTube. The baby in her hands is, thus, the outcome of that night. What [...]
Zalim Posted in Advertising, Culture, Internet, Marketing Tags: Advertising, Culture, denmark, internet ad, viral, youtube No Comments » 
