I’m not exactly a fan of Coke as a product, but their advertising efforts just blow my mind.

I have been wondering whether they were going to try any viral campaigns and now I have the answer. A video meant specifically for web, with no TV presence, was posted on Youtube on January 12. The video is just so cute and joyful, I couldn’t but share it here in my post. To date the video has been viewed over 1 mln times, and the audience seems to love it, no surprise to me.

The clip is made by interactive agency Definition 6, and is a part of Cokes campaign called Open Happiness.

A.J. Brustein, global senior brand manager, Coca-Cola, says the video was produced to connect with young people outside of TV ads and online games:

We wanted to give them something that would spread a bit of happiness and something they could pass on to their friends to keep the happiness flowing

Brustein also added, that, provided the video is successful, there might be more to come. I guess we can start waiting for that “more” already now

And here goes the video

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