Browsing Adrants I came across a commercial from the Sussex Safer Roads Partnership messaged for those who neglect seatbelts. Truly powerful video, unlike most of others is aimed to shock not through the exposure of death but rather through the escape from thereof. The images are good, the metaphor is well-used, and the music is just what it needs to be.

Somehow, the video reminded me of another ad made for Russia, and meant for those who drink and drive. The death and pretty much the dismemberment is there, but it’s not something that you tend to avert your eyes from, all due to the metaphor of the body breaking into glass splinters.

Check out both the ads here and decide for yourself which one is nicer, and which one serves the goal best:

Share on Facebook