A Russian ad has been posted on video-streaming sites. The ad is aimed to remind the hazards of alcohole abuse. The story seems to be based on a tale by the Brothers Grimm about a Rat-catcher who led the rodents to water to drown them. A very nice move, powerful and catching. Unfortunately, I don’t know the producers of the ad. The video is on the Internet so far, and the plans are to air it on TV, too.

The ad has no text audible of visible, so don’t be afraid to miss a point (there is a text “700 000 people annually”  and that is how many die because of alcohole abuse in Russia).

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