Do you often see an ad that, you think, is not serving its purpose well? I do sometimes. All the time, in fact. But do I have a right to discuss that? Do I know the real purpose of that or the other ad?

Take, for example, the latest Google video Parisian Love. To me, it clearly didn’t reflect anything that Google is. That’s, at the first glance. I mean, I know Google is a great search engine. I use it all the time, it is the first, and usually last, place I use to search smth on the Net. And most of people out there feel the same – they may love Google for what they’ve done, or may hate them for what they’ve achived, but they know that Google is one of the best in the field. So why bother, then, and waste that SuperBowl money to tell what all know?

But what do I know? A viewer next to me gets a different message from this ad. The video conveys very warm atmosphere, very calm and sweet emotions. This serves to break the image of the company as a machine that treads over other companies’ heads to gain more power, more profit, more, more, more… To me, that also works. The ad does carry that message, and I do get it. In this light, the video is not advertising the search engine, but rather the image of Google, and it may be taken as a response to increasing competition in the search fiels, as well as the reaction to pretty weak results of Nexus One phone sales. In that case, the ad did what it had to do? I would say, yes, at least as far as it goes to me and to that guy next to me…

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