The story comes from Gizmodo.

BestBuy have installed a billboard on the Times Square advertising the E-cycling program. The program says that you can bring the hardware that you were going to throw away and have it recycled by paying $10. But you are not losing that money – it is transferred to you BestBuy gift card.

The smartness of the ad is that the e-cycle text is written with the old used hardware. Not a good way to recycle the equipment but very clever move to stand out. Hope this serves its goal in the end.

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