If I ask you to list the Russian words that you know, where do you start? Babushka, matreshka, balalayka, ikra… That seems it. McDonalds have played this well in Canada during the Olympics. For the Russian delegation that had settled near the restaurant, they’ve prepared something that one would call a McMatreshka.
The idea is that the packs are placed one into another, just like with the famous Russian doll, until, finally, you reach a free Big Mac coupon. To make it even more like at home, the coupon is made in Russian. With the failures of the Russian sportsmen, this move might warm them up a little 
The team working on the project:
Advertising Agency: Cossette, Vancouver, Canada
Creative Director: Bryan Collins
Creative Director: Rob Sweetman
Art Director: Scott Schneider
Copywriter: Jeff Shorkey
Designer: Rob Horsman
Zalim 
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