You just must see this video, it’s a beautiful turnaround… At first the text reads a story of the business dying, but read it in a reverse order and you’ll get just the opposite picture.

This video was prepared by the UK branch of Dorling Kindersley Books. Originally meant solely for a DK sales conference, the video was such a hit internally that it is now being shared externally.

Mashable in their post refer to an older video using the same idea, made for AARP’s U@50 video contest in 2007. It was placed 2nd back then.

This video, in its turn, is based on an Argentinian political ad (it won silver Cannes lion in 2006) made by SAVAGLIO\TBWA agency, Buenos Aires.

Now that I look at all three vids, the idea is pretty simple, but man, how effective and influential it is!

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