This piece was posted on Digital Inspiration. Looks like a very wonderful case study story to me The authour suggests to learn from Nestle how to ne present in the social media. I see here a lesson of how to NOT do it. The Facebook fan page moderator was so very rude with the fans, [...]
This cute design made by JDA Inc. for Audivox has won 2009 Gold Pentawards. Having found out that customers see their earbuds like fashion accessory, Audiovox concluded that interesting packaging would help them win more sales. JDA developed the earBudeez shaped as personalities with the earbuds as eyes in different positions to convey attitudes and [...]
It’s amazing to watch the bottled water concept developing to become eco-friendly and save us from the harmful impact. I’ve already posted several ideas just recently (see Water Bobble with filter, 90% filled water bottle designed by Je Sung Park and Water for Water from Australia). And here comes another one: 321 water. 321 Water [...]
Zalim 
Posted in Design, Innovations 
Tags: 321 water, bottled water, eco-friendly, filtered water, water 
1 Comment » Interesting design concept from Israeli Yoav Kotik and his Kotik-Design studio. Instead of using precious metals like gold and silver decorated with diamonds and other precious stones, they use the objects that have really no value to turn them into pieces of design art. His rings, bracelets and necklaces are made of beer and soft [...]
You just must see this video, it’s a beautiful turnaround… At first the text reads a story of the business dying, but read it in a reverse order and you’ll get just the opposite picture. You need to a flashplayer enabled browser to view this YouTube video This video was prepared by the UK branch [...]
Zalim Posted in Advertising, Internet Tags: argentina, books, Cannes lions, dorling kindersley books, mashable, politics, publisher, tbwa, video, viral 2 Comments » A very interesting set of prints has been issued for East Coast train operator by Dentsu London agency. Designed to promote the company’s low prices, the prints feature miniature images made on miniature cards. The cards are set up around London close to pavements where people would come in direct contact with them. I am [...]
Zalim Posted in Advertising Tags: Advertising, dentsu, ideas, london, national express, print, train, train operator 1 Comment » A very clever guerilla campaign has been implemented for IKEA in Paris. Several subway stations of the city have been furnished by IKEA with lamps and sofas for 2 weeks. Thus the passengers can wait for the trains on IKEA new collection furniture. The key idea behind the stunt is to demonstrate the quality and [...]
Zalim Posted in Advertising, Design Tags: Advertising, Design, france, furniture, guerilla marketing, IKEA, paris, subway, underground 5 Comments » Tea and it’s packaging is the kind of product where designers come up with nice fresh ideas every now and then. I posted some time ago about a concept of Hanger Tea, and now I’ve come across another great packaging idea from a German designer Janja Maidl, which is called Temae Tea. The idea is [...]
Zalim Posted in Design, Innovations Tags: Design, hanger tea, Innovations, tea, temae tea 1 Comment » Just recently I posted about cool ecological packaging for food, and here comes another cute thing in eco-friendly implementation. DBA have come up with an innovative pen made of potatoes, which is, as they claim, 98% biodegradable. The body of the pen is made of bio-plastic which is derived from potatoes grown with no use [...]
Zalim Posted in Design, Innovations Tags: DBA, Design, eco-friendly, ecology, environment, pen, pen made of potatoes No Comments » I just couldn’t help but sharing this interesting piece of news… 13th Street, the channel for thrillers, horrors and crime, have released an interactive thriller, The Last Call, or . The cinema audience, to be specific, one of the audience, is able to communicate with the protagonist through his/her phone which was preliminarily submitted by [...]
