What would be the very first thing you come up with when you think of advantages for private labeled goods? I’m pretty sure it is the competitive price. People at Russian retail chain Azbuka Vkusa have turned the concept upside down, and chose the super-premium segment for their private label. I applaud, ’cause I believe [...]
Zalim 
Posted in Business, Marketing 
Tags: Azbuka Vkusa, premium, pricing, private label, retail, retail chains 
No Comments » Danish architects from AART have developed the house which produces more energy than it consumes. Home for Life is located near Aarhus in Denmark and is a self-sufficient demo project. Because of an array of solar devices such as solar collectors, solar cells and a solar heat pump, the house generates more energy than it [...]
Zalim Posted in Design, Innovations Tags: Design, eco-friendly, energy, house for life, innovation, solar energy No Comments » A cool piece of design from Icelandic product designer Hafsteinn Juliusson. It is a clash of jewelry and gardenign: the rings are implanted with real moss that needs watering from time to time. So, it is up to you to take care of how good your jewelry looks. This is a great idea considering all [...]
Zalim Posted in Design Tags: Design, growing jewelry, Hafsteinn Juliusson, jewellery, jewelry 1 Comment » DDB Stockholm agency has developed a very cute advertising idea for McDonald’s. On a video-billboard they kept playing a game where passers-by had to catch an image of a McDonald’s product (a pie, a sundae, a cup of coffee) from a number of chaotically moving objects. With the successfully taken image the player could go [...]
Zalim Posted in Advertising, Innovations Tags: billboard, DDB Stockholm, interactive, mcdonalds, outdoor No Comments » Mono.Kultur magazine has announced an interesting #23 issue, which features Norweigian scientist Sissel Tolaas, the lady who has dedicated her life to studying and working with scents. The magazine contains no visual images, but instead it has 12 scents curated by Sissel Tolaas literally imprinted into the pages. The scents only show themselves after you [...]
A very strong series of print ads have been prepared by Mudra Group for Bangalore Traffic Police, India. The goal was to let people know that talking over the phone while driving is dangerous. And the message is conveyed in a very strong and dramatic way. Instead of the drivers, the prints feature the images [...]
Zalim Posted in Advertising, Design Tags: Advertising, Design, Mudra Group, road safety No Comments » ArtLebedev studio has come up with another cool thing: a mug which has a battery on its side. The battery shows itself when you pour water above 36 Celsius. The more hot water you pour the more sections of the battery are lit. Share on Facebook
Traveling in Moscow underground, I’ve come across a great poster for Job.ru site (yes, it is supposed to match headhunters with job seekers), I browsed for it in the net, and found it. It’s made for Job.ru portal by Instinсt agency. The idea was to draw attention to the new service from Job.ru, that allowed [...]
Zalim Posted in Advertising, Design Tags: Advertising, Design, Instinct, job.ru, print No Comments » Another nice piece of design in tea packaging is offered by a US graphic designer Laurence Wayne Lee. The design represents the famous constructions from Giza in Egypt. The teabags are packed in triangular cartons which are in their turn also packed into bigger triangles. These pyramids are supposed to turn the tea-drinking process into [...]
Just come across a very cute video from Argentina. The commercial was made for Magistral brand – a dishwashing detergent. A very nice, sweet but sad, story with great musical background. The bottomline is that you now have a chance to wash up using cold water. You must see, just click below to enjoy You [...]
Zalim Posted in Advertising Tags: Advertising, detergent, Grey Argentina, Magistral, video No Comments » 
