By the end of April consumers (not in Scotland, Wales or Ireland, I guess) will be able to find a new Mars chocolate bar in stores. Being a sponsor for English football (or soccer, if
you prefer that) team in South Africa World Cup, the company has made a decision do make a radical change to their packaging design. The traditional dominance of black color is giving place to white now, with additional touches of red and blue. The goal of this re-design was to make the packaging look like an English flag, with the three lions – the symbol of English team.
The design is prepared by JKR.
This is not the first move from Mars related to this sort of sports events. Remember changing the MARS text to BELIEVE in 2006, in support of the English team again. Didn’t help with the game then, let’s see the result this year 
Zalim 
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