DDB Stockholm agency has developed a very cute advertising idea for McDonald’s.
On a video-billboard they kept playing a game where passers-by had to catch an image of a McDonald’s product (a pie, a sundae, a cup of coffee) from a number of chaotically moving objects. With the successfully taken image the player could go to the nearest restaurant to get that product for free.
Very nice interactive, engaging idea for increasing short-term sales and creating a positive, fun image of McDonalds.
Zalim 
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