A nice piece of design by Bangkok-based studio Subconscious prepared for TrueCoffee.

TrueCoffee is a coffee shop that serves bakery and coffee in a modern cosy environment. They have introduced a new fast food product – a hot dog – which was supposed to be appealing for a young audience.

What the designers did for packaging, was that they interpreted the meaning of the phrase and put it what it literally means – a “hot” as an adjective and a “dog” as a noun. As a result they’ve come up with a cute dachshund satanding against a fan. Nice move!

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