Below you can see some interesting ads for Fiat Palio Groove. The metaphor of Palio Groove used there, with a guy from 60-s, is a very new and unsual idea. It certainly stands out of the auto crowd 
Credits (some are in Spanish, though):
Client: Fiat Auto Argentina
Product: Fiat Palio Groove
Agency: Leo Burnett
Creative Directors: Seto Olivieri / Pablo Capara
Art Director: Diego Salas
Editor: Dauquén Chabeldin
Director de Cuentas: Hernán Cuñado
Ejecutivo de Cuentas: Agustín Remaggi
Producción por agencia: Federico Puricelli — Francisco Tanto
Productora: Landia
Director: Karina Minujin
Productor Ejecutivo Creativo: Andy Fogwill
Productor Ejecutivo: Claudio Amoedo
Productor: Laureana Ferrucci
Jefe de Producción: Diego Dutil
Asistente de Dirección: Javier Braier
Director de arte: Soledad Calvano
Director de Fotografía: José García
Vestuarista: Lali Medina
Banda: Supercharango
Mezcla de Sonido: La Cùpula
Transfer: Che
Post-Producción: Sastre
Editor: Agustin De Vittorio
Animación: Gizmo
Responsable por el Cliente: Sergio Vera / Andrés Gobbi / Luis Afonso / Carolina Mendez Acosta
Zalim 
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LOL, I love these. We don’t get the Palio over here, so I’ve never seen them. Certainly gets the personality of the car across. Even I felt like telling the policeman to lighten up.
Didn’t Fiat string up the 500c upside down from the roof of Frankfurt airport? That’s one way of advertising city cars I suppose. Certainly beats that dreadful brain thing that came out a while back…
Hi Mel… Do they not ship to the UK? or where is it you are writing from?
Never seen an upside down thing from Fiat, need to check it out…
their UK promo-site is pretty nice tho
Yeah, I’m in the UK. As far as I know they don’t ship the Palio here, which is a pity.
well, you must have a lot of other cute cars there
I envy you – London is my favourite city