A nice timely move from Yahoo to hire the football star as the brand ambassador during the FIFA World Cup. The project will drive more users to the online company’s products and the first ads featuring one of the planet’s biggest stars will appear in the UK later this week. Becks is not supposed to [...]
Zalim 
Posted in Advertising, Marketing 
Tags: branding, David Beckham, FIFA world cup, football, Marketing, soccer, yahoo! 
1 Comment » Kodak have come up with a new logo for Kodak Cares project. The green-yellow leaf is meant to express the company’s aspiration for environmental friendliness. The logo is not supposed to replace the original one, but rather it will be placed on the products that have unique environment attributes, so customers know when they are [...]
