A nice timely move from Yahoo to hire the football star as the brand ambassador during the FIFA World Cup.
The project will drive more users to the online company’s products and the first ads featuring one of the planet’s biggest stars will appear in the UK later this week.
Becks is not supposed to comment on the World Cup games but the users will still be interested to read his thoughts on his previous tournaments which will be posted on his Yahoo weblog. Later, Beckham will start getting involved in chat sessions with online users.
Offline campaign will include posters sites, London underground and newspapers, all in the UK.
Zalim 
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David Beckham was the first British footballer to play 100 championship games…that makes him the champion!