This is awesome! There’s a commercial on the Russian TV made for Russian charity fund called “Lifeline” (Liniya Zhizni). The ad promotes the fund’s campaign “I am a part of the longest lifeline”. The fund works to help kids suffering from severe diseases, and the campaign’s objective is to cultivate charitable mentality with people.

I don’t often get impressed with the Russian commercials, but this one is just great! Enjoy the video, it’s really worth seeing, no translation needed:

Credits:

Idea: Alexander Semin
General Producer: Alexander Semin

Executive producer: Serguey Amelichev
Production Manager: Chaba Matyash
Director: Igor Stekolenko
Camera: Dmitriy Maksimenko
Line Producer: Julia Smachelyuk
Music: Serguey Kovalskiy

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