Amnesty International: Death To The Death Penalty

Nice idea is implemented in this video made by TBWA Paris agency for Amnesty International. The waz statues melt in the light of a candle.

There are four execution scenes, each representing a group of countries where that specific execution type is utilized (Shooting: China, Libya, Syria, Viet Nam, Yemen; Hanging: Bangladesh, Botswana, Egypt, Iran, Iraq, Japan, North Korea, Malaysia, Singapore, Sudan, Syria; Beheading: Saudi Arabia; and Electrocution: USA).

The statues were all sculpted in CG software and they were deformed (“melted”) using special software.

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One Response to “Amnesty International: Death To The Death Penalty”

  1. [...] political issues aside, this is a nice piece of ad. Following the recent great campaign against death sentece, Amnesty International have come up with a video against Russian violations [...]

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