Archive for July, 2010

A Billboard Will Shower You To Save From The Hot Weather

Coke’s campaign was timely to communicate a message, but this one goes even further – it actually physically saves you from heat by giving you a shower! The billboard from the Russian mineral water brand Sem’ Ruchyev (Seven Springs) features the animated characters who are showering the passers-by with real water. The project was executed [...]

Coke’s “Brrr Effect” Just In Time For Moscow

Ah, this is so timely, Coke’s “Brrr” campaign has arrived to Moscow. Forget about the Brr effect that the campaign managed to create, forget the emotions it brings about… Just the fact that you see the icicles hanging down from the bus stop in this abnormal heat of +40 C is something that brings up [...]

Good! Helmets: Having Fun May Also Prove Profitable

Kazakhstan’s Good! advertising agency’s decision to inspire their creative team by doing something out of the advertising box seems to attract a lot of attention from the Internet audience. The matter is that the company has created the design for motorcycle helmets. The simple idea behind the design was to recreate various round shaped objects [...]

Sikkens Paint: Better Than Arts

Van Walbeek Etcetera agency from Amsterdam has developed a couple of print works for paints’ brand Sikkens. The ads feature museum visitors who are impressed with the walls painted with Sikkens while paying no attention to the exhibited pieces of arts. Credits: Advertising Agency: Van Walbeek Etcetera, Amsterdam, The Netherlands Art Director: Wouter Voges Copywriter: [...]

KIA Lets You Drive Change

You can discuss the effectiveness of this video but you must admit, they cared enough to bring one deserted playground to life. Just one day and 3 cars they needed to drive this change. Thumbs up to David & Goliath Canada agency. Whose turn to drive the change now? You need to a flashplayer enabled [...]

Koleston Naturals: Natural Change

This is not a new, but an awesome implementation from Leo Burnett Lebanon in the print work for Koleston Naturals. The idea of the campaign was to demonstrate the fact that the hair dye is made fully of natural ingredients. The billboards are placed on a cliff with a beautiful view of the sea and [...]

Movistar: Who You Are Going To Be In Your Next Life

One of the biggest Latin America’s mobile carriers Movistar and the peruvian division of Publicis have developed an interesting print campaing for those who speak over the phone while driving. The posters demonstrate what is going to happen to the talkinh drivers in the next life. The dark humor may not be adding to the [...]

Product Design: Froosh

Nice piece of design from Pearlfisher made for Swedish smoothie brand Froosh. Pearlfisher has created a unique logo, cleverly linking the double ‘o’ to symbolise a simple fruit emblem. The new logo is then complemented by the bold strapline that defines Froosh as, fruit: bottled. The bottle graphics create immediate on-shelf differentiation from the big [...]

Paul The Octopus Forecasts Pepsi Win

Impact BBDO agency from Beirut responded promptly to FIFA World Cup 2010 hype, and more precisely, Paul The Octopus’ forecasts, in a print ad for Pepsi. The ad features the Octopus, who never made a mistake in World Cup forecasts, choosing a Pepsi can. Credits: Advertising Agency: Impact BBDO, Beirut, Lebanon Executive Creative Director: Walid [...]

Office Depot: Detective Story On A Single Paper

Israeli agency Gitam BBDO has created a full detective story on a single paper designed for print ad for Office Depot. The idea was to demonstrate that the company can provide the whole range of office supplies for various needs of different people. Thus, secretary uses a pen to write a message to her boss, [...]

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