Nice piece of design from Pearlfisher made for Swedish smoothie brand Froosh.

Pearlfisher has created a unique logo, cleverly linking the double ‘o’ to symbolise a simple fruit emblem. The new logo is then complemented by the bold strapline that defines Froosh as, fruit: bottled.

The bottle graphics create immediate on-shelf differentiation from the big players, with strong statements that speak directly to the consumer with a twist of humour. It also works to reinforce the brand’s positioning as the ultimate healthy yet filling snack.

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