Archive for August 4th, 2010

When Bad Infrastructure Helps

Enkor is the company manufacturing various tools, and it’s based in Voronezh, Russia. You must be aware the infrastructure outside the capital city of Moscow is not at the highest level. Here is the story how this fact was turned into advantage by Enkor. The bad looking building was supposed to be covered away, the [...]

McDonald’s: Pedestrian Fries

TBWA Switzerland has developed a simple nice idea for McDonald’s in Zurich. With an easy move of a paint brush they turned a pedestrian crossing into a portion of fries. This was done during the days of Zurifest (Züri Fäscht) when the foot traffic increased in the city. The ambient campaign, outside the Niederdorf restaurant, [...]

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