TBWA Switzerland has developed a simple nice idea for McDonald’s in Zurich. With an easy move of a paint brush they turned a pedestrian crossing into a portion of fries. This was done during the days of Zurifest (Züri Fäscht) when the foot traffic increased in the city.
The ambient campaign, outside the Niederdorf restaurant, helps the company deal with increased competition from independent street stalls providing fast food.
Credits:
Agency: TBWA Switzerland, Zurich
Creative Director / Copywriter: Michael Kathe
Creative Director: Martin Friedlin
Art Director: Dominique Magnusson
Art Buyer: Christina Hengstmann
Account Manager: Guido Zehnder
Zalim 
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