Good implementation of outdoor advertising idea from Amelie Company (Denver, Colorado) for Colorado State Patrol.
The idea is to demonstrate what’s going to happen to tailgating drivers if they don’t give trucks the space and crush into them. The billboard isn’t just a billboard – it’s as damaged as your car could be.
Credits:
Advertising Agency: Amelie Company, Denver, Colorado, USA
Creative Director: Paul Suggett
Art Directors: Gordy Hirsch, Paul Suggett
Copywriters: Gordy Hirsch, Paul Suggett
Retoucher: Armando Martinez
Board Construction: Bill Kinsey
Zalim 
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