Clemenger BBDO from Wellington has prepared a nice print work for New Zealand Transport Agency & New Zealand Police. The ad is aimed against drunk driving.

The idea was to demonstrate the two options for those who happen to drink every now and then: one option is to drive own car while the second one – use a taxi or a van. The opposing options are nicely featured in flipping a coin, “heads” is the right chose – taxi or a van, tails is the bad choice – ending up in a police station or hit by a car.

The slogan is also worth mentioning: If you drink then drive, you’re a bloody criminal.

Credits:

Advertising Agency: Clemenger BBDO, Wellington, New Zealand
Executive Creative Director: Philip Andrew
Creative Director: Paul Nagy
Art Director: Sarah Jackson
Copywriter: Jon Pickersgill
Account Services: Linda Major, Kate Maclean
Agency Producer: Marty Collins
Model Maker: Weta Workshop
Project leader: Ian Ruxton
Photographer: Steve Unwin
Retouching: Steve Jaycock
Media: Emily Goulden

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