German artist duo creates 3D pieces for Nike-supported runner club called “I Run”.

There are tons of reasons to put off important decisions for later. One of these decisions is to start taking care of your health and start running exercises. All these reasons are just an illusion, just like 3D illusions from German artists Marion Ruthardt and Gregor Vosika.

5 parks in which the club “I Run” is active will be seeing various illustrations featuring an abyss which can be passed through a log, a waterfall with a rope bridge, a rift in the earth which you pass jumping from a pitch to a pitch, closed gates and some more.

The campaign is also supported online in group Nike Running at Vkontakte.ru site (which is a Russian clone of Facebook) or at newrunners.ru.

The campaign is developed by Instinct agency.

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