Awesome piece from Okuma, the company supplying fishing accessories

Barnes, Catmur & Friends Auckland agency has developed a series of print pieces. The idea is that the company is so good at fishing that you can call it “born to fish” – the metaphor becomes a real thing when you look at the fishermen babies here. Very nice and catchy imaging!

Credits:

Advertising Agency: Barnes, Catmur & Friends Auckland, New Zealand
Executive Creative Directors: Paul Catmur, Daniel Barnes
Creatives: Carlos Savage, Matt Weavers, Jesse Stevens
Head of Art: Crispin Schuberth
Art Director: Brad Stratton
Photographer: Mat Baker
Retoucher: Karl Baker
Account manager: Mike Wilson

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