An interesting piece of outdoor advertising appeared on the street of Gomel, Belarus.

The billboard features a badly injured lady presened as “the champion in racing across traffic road”.

The billboard may seem offensive to some, but I believe it rather appeals to positive emotions. The main goal of averting people from crossing the road in a wrong place may not be reached but the billboard is something people will remember considering how seldom the state bodies try to be creative in their communications.

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