Print campaign from agency Publicidad Comercial Lowe and Parnership Worldwide developed for TACA Airlines (Transportes Aèreos Centroamericanos) – the brand that unites 5 independent airlines with operations in North, Central and South America and the Caribbean region.
The images are based on the play with background and foreground where big objects placed on the background are perceived as small ones. This old play has been well used for conveying the message: It is a small world.
Credits:
Advertising Agency: Publicidad Comercial Lowe and Partners Worldwide, San Salvador, El Salvador
Creative Director: Diego Deon
Art Directors: Rudy Cerna, Roberto Irula, Memo Ortiz
Copywriter: Diego Deon
Zalim 
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