Loki & Bartleby agency has developed a nice concept for outdoor print advertising for Credit Bank of Moscow.
The idea was to increase the credibility of the bank with the audience as well as deliver certain new services of the bank.
The concept is based on the stereotype that a huge promise written in a huge font on an billboard is supposed to be accompanied by some sort of a trick which is always written in a small font. These ads, however, have the footnotes confirming the main message.
To apply for a credit you only need a passport. * Yes, just a passport
We have canceled all commissions on credits. * We really have canceled them
Credits:
Agency: Loki & Bartleby, Russia
Project Manager: Vitaliy Kovalev
Art Director: Artem Kurkin
Copywriter: Artem Belyakov
Designer: Ekaterina Zubkova
Zalim 
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