An interesting concept from Dublin agency Publicis QMP. The print works have been made for Dublin City Council, and the aim is to promote clean and maintained Irish capital.
The Second Hand Trash campaign features free gum, cigarettes and fast food. The only trick is that the free stuff is used stuff.
Credits:
Advertising Agency: Publicis QMP, Dublin, Ireland
Creative Director: Ger Roe
Art Director: John Kilkenny
Copywriter: Des Creedon
Photographer: Adrian Stewart
Zalim 
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