Heads Propaganda agency from Brazil and the client – Sea Shepherd – come with an idea of a human as the worst beast of the ocean.
The worst beast of the ocean does not live in the ocean, say the prints.
Credits:
Advertising Agency: Heads Propaganda, Rio de Janeiro, Brazil
Creative Directors: Kike Borell, Luis Christello, Flavio Medeiros
Art Director: Rodrigo Lomelino
Copywriters: Rafael Simi, Flavio Medeiros
Illustrator: Helena Lopes
Photographer: Rodrigo Paredes
Zalim 
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