LG marked the opening of IFA 2010 in style by unveiling a giant 3D media façade in Kulturbaruerei, the cultural heart of Berlin, to highlight the upcoming range of devices under the LG Optimus series label.

The ever-changing 3D artwork on the nearly three-storey high screen (23 x 21m) captured the attention of many a passerby. It started with a countdown on a giant hourglass before viewers were greeted by an “android” before the presentation took viewers on a fifteen minute ride that included whales, ice skaters, giant octopi, and steaming jungles amongst other things. The show concluded with the advice: “Optimize Your Life!” which will be the official tagline of the Optimus Series marketing campaign.

The grand finale involved the audience becoming the stars as photos they took of themselves on phones provided by LG had their images displayed on the media façade.

First announced in July, LG Optimus Series is LG’s advanced line-up of smartphones and tablet devices featuring the latest in mobile technology. Optimus, which means “best” in Latin, will be comprised of devices ranging from entry to premium with various form factors to meet the unique needs of every customer. LG will be introducing approximately 10 new smart devices worldwide in the second half of this year under the LG Optimus Series label.

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