WWF: The Cost Of Ivory

Ogilvy & Mather Bangkok agency has developed a couple of print works to support WWF efforts in preventing elephant killings for ivory.

The prints feature an ivory bone which is decorated with some talking symbols: one of them demonstrate the hunters killing the elephats to tear off their tusks, the other one shows how many elephants actualy die for people’s irrational luxury demands.

How much should we pay for this? More and more elephants are being killed only for their tusks. Stop buying.

A display of wealth or moral bancruptcy?

Credits:
Advertising Agency: Ogilvy & Mather Bangkok, Thailand
Executive Creative Directors: Nopadol Srikieatikajohn, Wisit Lumsiricharoenchoke
Art Director: Wisit Lumsiricharoenchoke
Copywriter: Kulvadee Doksroy
Art Directors: Nopadol Srikieatikajohn, Gumpon Laksanajinda
Retoucher: Surachai Puthikulangkura
Photographer: Illusion, Bangkok
Illustrators: Surachai Puthikulangkura, Supachai U-Rairat

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