VW has teamed up with Agency V and JCDecaux to come up with this creative piece in a Parisean street. The full-size VW Up model is placed on a side of a building against a ruler, to demonstrate the small size of the new car model. “It’s great to be small”, says the slogan… It’s certainly [...]
Zalim 
Posted in Advertising 
Tags: Advertising, Agency V, france, JCDecaux, outdoor advertising, paris, Volkswagen, Volkswagen Up, VW 
No Comments » Audi A1 got a superb support from the architects and corporate designers Schmidhuber + Partner for the launch of the new model Europe-wide. The architects designed the AreA1 roadshow where people could test-drive the new vehicle. The roadshow includes separated showroom modules, exhibition areas, a marketplace and a driving course: so, visitors could view the [...]
Zalim Posted in Advertising, Design Tags: architecture, Audi, Barcelona, Design, roadshow, Schmidhuber + Partner No Comments » Naturally, Reebok didn’t do this themselves: the Guinness record breaking painting was created by 3D street artists, Joe & Max. Reebok, whose brands stands for reaching your physical, mental and social potential, acted here as a sponsor of the event. As for the painting itself, the process took as much as 7 days, and it represents plunging [...]
Zalim Posted in Advertising, Design Tags: 3D, Design, Guinness World Record, Joe & Max, london, Reebok, street art No Comments » The UNHATE Foundation, desired and founded by the Benetton Group, seeks to contribute to the creation of a new culture of tolerance, to combat hatred, building on Benetton’s underpinning values. It is another important step in the group’s social responsibility strategy: not a cosmetic exercise, but a contribution that will have a real impact on the [...]
This nice ad from the Russian BBDO agency tells you about the kind of situations you can avoid by using Google Maps Street View service. Staying at a family hotel that is next door to a sex shop – not quite what you would choose So, you should “know before you go”… Credits: Agency: BBDO, [...]
Zalim Posted in Advertising, Design Tags: Advertising, BBDO, Design, Google Maps, moscow, print, russia, Street View No Comments » Tractor Outdoor agency was approached by Emirates Airlines through its media partner Starcom MediaVest/Nu-Venture and the creative agency Draftfcb, with a wonderful idea. The project was to to mount a vertical garden in the shape of the world map, to demonstrate the world-wide presence of the Emirates. “We have admired the work of French vertical [...]
Zalim Posted in Advertising, Design Tags: Advertising, Cape Town, Draftfcb, Emirates Airlines, outdoor advertising, Patrick Blanc, South Africa, Starcom MediaVest, Tractor Outdoor No Comments » For certain reasons, many of you may know about the forthcoming President election (or should we call it “President appointment”) in Russia. The popular Russian job announcement website Superjob.ru was very fast to take the opportunity of the news to advertise themselves. The viral idea was to post the announcement of the job of the [...]
Zalim Posted in Advertising, Marketing Tags: announcement, job, President, recruitment, russia, SuperJob.ru No Comments » Wieden+Kennedy has developed a great video commercial for Chrysler, with Eminem starring. The two-minute spot was shown during the last Super Bowl, and it looks like the spot was more than deserving to be a Super Bowl ad. As Olivier Francois, CMO at Chrysler Group, pointed out: ” ‘Born of Fire’ was more than a [...]
Warner Brothers Canada teamed up with Lowe Roche agency to create two literally living billboards: the boards were turned into giant petri dishes inoculated with bacteria. The bacteria grew within a week to take the shape of the word Contagion – the name of the movie by Steven Soderbergh. You need to a flashplayer enabled [...]
Zalim Posted in Advertising, Innovations Tags: Advertising, ambient, bacteria, billboard, Canada, Contagion, Design, film, Lowe Roche, movie, outdoor, outdoor advertising, Steven Soderbergh, Warner Brothers No Comments » Nice, powerful piece by Greg Slater for the American Heart Association. Share on Facebook
Zalim Posted in Advertising, Design Tags: Advertising, American Heart Association, Design, Greg Slater, print No Comments » 
