Check out this cute TV Ad for LG’s new LED TV set Infinia. An elephant climbs a tree to see the world from a different perspective, just like you would if you had LG Infinia. The only difference is that the elephant did a lot fighting with his nature to have this chance, while you [...]
Archive for the ‘Advertising’ Category
March 5th, 2010
Russia Today Ads Controversial?
A very powerful piece of advertising art I came across the other day when browsing Internet. The ads are developed by McCann Ericksson team for Russia Today TV channel.
The ad was claimed “ad of the month” in January by Awards for National Newspaper Advertising (the ANNAs) in the British media. The ads feature two [...]
Zalim 
Posted in Advertising, Marketing 
Tags: Advertising, ahmadinejad, controversial, Marketing, obama, politics, terror 
No Comments » March 3rd, 2010
BicMac Matreshka From Vancouver
If I ask you to list the Russian words that you know, where do you start? Babushka, matreshka, balalayka, ikra… That seems it. McDonalds have played this well in Canada during the Olympics. For the Russian delegation that had settled near the restaurant, they’ve prepared something that one would call a McMatreshka.
The idea is that [...]
Zalim Posted in Advertising, Culture, Design, Marketing Tags: Advertising, coupon, Design, Marketing, matreshka, mcdonalds, olympic games, packaging, russia 2 Comments » February 11th, 2010
Hardware Billboard From BestBuy
The story comes from Gizmodo.
BestBuy have installed a billboard on the Times Square advertising the E-cycling program. The program says that you can bring the hardware that you were going to throw away and have it recycled by paying $10. But you are not losing that money – it is transferred to you BestBuy gift [...]
Zalim Posted in Advertising, Design, Marketing Tags: Advertising, BestBuy, billboard, Design, recycling No Comments » February 8th, 2010
Ads Targeting Their Goals
Do you often see an ad that, you think, is not serving its purpose well? I do sometimes. All the time, in fact. But do I have a right to discuss that? Do I know the real purpose of that or the other ad?
Take, for example, the latest Google video Parisian Love. To me, it [...]
Zalim Posted in Advertising, Marketing Tags: Advertising, google, Internet, search engine, targeting No Comments » February 7th, 2010
Parisian Love With Google
This news comes to me from Engadget.
Google’s ad will most probably be aired during the SuperBowl show. The ad is just great, simple yet catching. It surely deserves a spot in that greatest show of the US.
The video is here:
You need to a flashplayer enabled browser to view this YouTube video
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February 5th, 2010
Anti-Alcohole Ad Using A Tale By The Brothers Grimm
A Russian ad has been posted on video-streaming sites. The ad is aimed to remind the hazards of alcohole abuse. The story seems to be based on a tale by the Brothers Grimm about a Rat-catcher who led the rodents to water to drown them. A very nice move, powerful and catching. Unfortunately, I don’t [...]
February 2nd, 2010
Drive Safe…
Browsing Adrants I came across a commercial from the Sussex Safer Roads Partnership messaged for those who neglect seatbelts. Truly powerful video, unlike most of others is aimed to shock not through the exposure of death but rather through the escape from thereof. The images are good, the metaphor is well-used, and the music is [...]
Zalim Posted in Advertising, Marketing Tags: Advertising, road safety, russia, social ad, traffic safety No Comments » January 26th, 2010
Buy Cannes Lions On Ebay
Here’s a nice move from a young Russian talent, Eugeniy Danilov, the creative copywriter who once got the first prize at Eurobest Young Creatives competition.
He publishes a lot on Ebay offering The Cannes Lions Grand Prix starting at just $1 mln.
The lot says that the detailed information can be found at http://buycanneslionsgrandprix.blogspot.com, which is a [...]
Zalim Posted in Advertising, Marketing Tags: Cannes lions, copywriting, ebay, Marketing 2 Comments » January 24th, 2010
A Happiness Machine From Coca-Cola
I’m not exactly a fan of Coke as a product, but their advertising efforts just blow my mind.
I have been wondering whether they were going to try any viral campaigns and now I have the answer. A video meant specifically for web, with no TV presence, was posted on Youtube on January 12. The video [...]
Zalim Posted in Advertising, Internet, Marketing Tags: Advertising, coca-cola, coke, Internet, Marketing, viral 1 Comment » 
