Musings Of A Marketer » Advertising http://www.nastaev.com Blog By Zalim Nastaev Wed, 08 Sep 2010 07:06:24 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 WWF: The Cost Of Ivory http://www.nastaev.com/2010/09/08/wwf-the-cost-of-ivory/ http://www.nastaev.com/2010/09/08/wwf-the-cost-of-ivory/#comments Wed, 08 Sep 2010 07:02:49 +0000 Zalim http://www.nastaev.com/?p=1208 Ogilvy & Mather Bangkok agency has developed a couple of print works to support WWF efforts in preventing elephant killings for ivory.

The prints feature an ivory bone which is decorated with some talking symbols: one of them demonstrate the hunters killing the elephats to tear off their tusks, the other one shows how many elephants actualy die for people’s irrational luxury demands.

How much should we pay for this? More and more elephants are being killed only for their tusks. Stop buying.

A display of wealth or moral bancruptcy?

Credits:
Advertising Agency: Ogilvy & Mather Bangkok, Thailand
Executive Creative Directors: Nopadol Srikieatikajohn, Wisit Lumsiricharoenchoke
Art Director: Wisit Lumsiricharoenchoke
Copywriter: Kulvadee Doksroy
Art Directors: Nopadol Srikieatikajohn, Gumpon Laksanajinda
Retoucher: Surachai Puthikulangkura
Photographer: Illusion, Bangkok
Illustrators: Surachai Puthikulangkura, Supachai U-Rairat

]]> http://www.nastaev.com/2010/09/08/wwf-the-cost-of-ivory/feed/ 0 Coca Cola & Orange: The Happy Blabla http://www.nastaev.com/2010/09/06/coca-cola-orange-the-happy-blabla/ http://www.nastaev.com/2010/09/06/coca-cola-orange-the-happy-blabla/#comments Mon, 06 Sep 2010 19:20:53 +0000 Zalim http://www.nastaev.com/?p=1202

Coca-Cola France has teamed up with telecoms giant Orange to promote its drinks to teenagers.

The Happy Blabla campaign enables Orange mobile phone users to win free calls and text messages thanks to codes printed on 265m selected drinks. It is believed to be the first campaign of its kind in France.

Drinks included are 33cl cans of Coca-Cola and its cherry-flavoured variety, as well as 50cl bottles of Coca-Cola.

Consumers can cash in either one minute of call-time or three free texts by texting the code printed on drinks cans to a dedicated number, free of charge. Each person may send no more than two texts per week.

Happy Blabla is scheduled to run until 30 November and will be backed by advertising on social networks and radio.

]]> http://www.nastaev.com/2010/09/06/coca-cola-orange-the-happy-blabla/feed/ 0 Sparkfury Will Do Anything For A Creative Spark http://www.nastaev.com/2010/09/06/sparkfury-will-do-anything-for-a-creative-spark/ http://www.nastaev.com/2010/09/06/sparkfury-will-do-anything-for-a-creative-spark/#comments Mon, 06 Sep 2010 10:30:23 +0000 Zalim http://www.nastaev.com/?p=1195 Agency Sparkfury Creative Consultants from Singapore has developed a series of nice prints for self-promotion.

The print works feature the creative guys trying to generate a spark by any means, and risking their lives is not a big deal :)

Credits:
Advertising Agency: Sparkfury Creative Consultants, Singapore
Creative Director: Perry Goh
Associate Creative Director: Llyon Lim
Art Director: Perry Goh, Leo Apinan
Copywriters: Llyon Lim, Joseph Seah
Illustrator: Zeus

]]> http://www.nastaev.com/2010/09/06/sparkfury-will-do-anything-for-a-creative-spark/feed/ 0 Cadbury: Flying Ostrich http://www.nastaev.com/2010/09/03/cadbury-flying-ostrich/ http://www.nastaev.com/2010/09/03/cadbury-flying-ostrich/#comments Fri, 03 Sep 2010 11:31:44 +0000 Zalim http://www.nastaev.com/?p=1192 This commercial for Cadbury Dairy Milk leaves very optimistic feelings with the viewers. The name of the campaing says it all: Glass and a Half Full Production. The campaign is developed by Saatchi & Saatchi Johannesburg.

The video brings to life the dream of flying for an ostrich, and Sammy Davis Jr. track I Gotta Be Me helps with the positive perception of the flight.

I am not sure how this is different from the notorious flying donkey that was received unambiguously negatively by the audience (including me), but I guess the donkey was just missing the music and a good cameraman :)

The donkey video has got almost 2 million views on Youtube by the way, while the ostrich movie was hit around 45,000 times.

]]> http://www.nastaev.com/2010/09/03/cadbury-flying-ostrich/feed/ 0 McDonald’s: Beach Umbrella http://www.nastaev.com/2010/09/02/mcdonalds-beach-umbrella/ http://www.nastaev.com/2010/09/02/mcdonalds-beach-umbrella/#comments Thu, 02 Sep 2010 18:41:16 +0000 Zalim http://www.nastaev.com/?p=1184 An ambient campaign from McDonald’s in Canada, developed by agency Cossette.

The people resting on several beaches of Toronto had a chance to seek refuge from the heat of the sun by hiding under umbrellas shaped as drink lids with straws that you also see in McDonald’s restaurants.

]]> http://www.nastaev.com/2010/09/02/mcdonalds-beach-umbrella/feed/ 0 Volkswagen Golf: Nothing Else Really Matters http://www.nastaev.com/2010/09/02/volkswagen-golf-nothing-else-really-matters/ http://www.nastaev.com/2010/09/02/volkswagen-golf-nothing-else-really-matters/#comments Thu, 02 Sep 2010 08:10:04 +0000 Zalim http://www.nastaev.com/?p=1180 A very nice commercial from Volkswagen. Made by Norwegian agency Try, it features a man who discovers his wife may be having an affair. He starts investigation and just the moment he has to ask the decisive question, he is distracted by a new Golf his neighbor just bought. So, the letter that the man was seemingly writing to share about his failing family life turns out to be a letter to some auto geeks forum :) Ah, those men, they are all the same :)

Credits:
Advertising Agency: TRY, Oslo, Norway
Creative Directors: Petter Bryde, Thorbjørn Ruud
Art Director: Thorbjørn Ruud
Copywriter: Petter Bryde
Director: Morten Tyldum
Photographer: Anders Flatland
Production Company: Einar Film

]]> http://www.nastaev.com/2010/09/02/volkswagen-golf-nothing-else-really-matters/feed/ 0 Sea Shepherd: The Worst Predator Of The Ocean http://www.nastaev.com/2010/08/27/sea-shepherd-the-worst-predator-of-the-ocean/ http://www.nastaev.com/2010/08/27/sea-shepherd-the-worst-predator-of-the-ocean/#comments Fri, 27 Aug 2010 08:25:28 +0000 Zalim http://www.nastaev.com/?p=1172 Heads Propaganda agency from Brazil and the client – Sea Shepherd – come with an idea of a human as the worst beast of the ocean.

The worst beast of the ocean does not live in the ocean, say the prints.

Credits:
Advertising Agency: Heads Propaganda, Rio de Janeiro, Brazil
Creative Directors: Kike Borell, Luis Christello, Flavio Medeiros
Art Director: Rodrigo Lomelino
Copywriters: Rafael Simi, Flavio Medeiros
Illustrator: Helena Lopes
Photographer: Rodrigo Paredes

]]> http://www.nastaev.com/2010/08/27/sea-shepherd-the-worst-predator-of-the-ocean/feed/ 0 Mais Printing House: Mean Print Jokes http://www.nastaev.com/2010/08/25/mais-printing-house-mean-print-jokes/ http://www.nastaev.com/2010/08/25/mais-printing-house-mean-print-jokes/#comments Wed, 25 Aug 2010 06:41:32 +0000 Zalim http://www.nastaev.com/?p=1160 The print series made by Mohallem/Artplan from Brazil for printing house Mais features a couple of ways to trick clients of a cosmetic surgeon, a tattoo maker and a barber.

These jokes are made possible due to the perfect quality of printing provided by Mais. “Avoid disappointing results”, says the ad.

Credits:

Advertised brand: Mais – Printing House
Advert title: Haircut, Tattoo, Surgery
Advertising Agency: Mohallem/Artplan, São Paulo, Brazil
Creative Director: Eugênio Mohallem / Head of Art: Marcus Kawamura
Art Director: André Batista
Copywriter: Rodrigo Resende
Illustrator: André Batista, Ellyson Lifante e Caio Miranda
Photographer: Guto Nóbrega
Retouching: Ariê Magalhães
Published: August 2010

]]> http://www.nastaev.com/2010/08/25/mais-printing-house-mean-print-jokes/feed/ 0 Dublin City: Nobody Wants Your Litter http://www.nastaev.com/2010/08/23/dublin-city-nobody-wants-your-litter/ http://www.nastaev.com/2010/08/23/dublin-city-nobody-wants-your-litter/#comments Mon, 23 Aug 2010 07:26:22 +0000 Zalim http://www.nastaev.com/?p=1146 An interesting concept from Dublin agency Publicis QMP. The print works have been made for Dublin City Council, and the aim is to promote clean and maintained Irish capital.

The Second Hand Trash campaign features free gum, cigarettes and fast food. The only trick is that the free stuff is used stuff.

Credits:

Advertising Agency: Publicis QMP, Dublin, Ireland
Creative Director: Ger Roe
Art Director: John Kilkenny
Copywriter: Des Creedon
Photographer: Adrian Stewart

]]> http://www.nastaev.com/2010/08/23/dublin-city-nobody-wants-your-litter/feed/ 0 Moscow Bank Places Footnotes To Confirm Its Promise http://www.nastaev.com/2010/08/18/moscow-bank-places-footnotes-to-confirm-its-promise/ http://www.nastaev.com/2010/08/18/moscow-bank-places-footnotes-to-confirm-its-promise/#comments Wed, 18 Aug 2010 11:17:22 +0000 Zalim http://www.nastaev.com/?p=1139 Loki & Bartleby agency has developed a nice concept for outdoor print advertising for Credit Bank of Moscow.

The idea was to increase the credibility of the bank with the audience as well as deliver certain new services of the bank.

The concept is based on the stereotype that a huge promise written in a huge font on an billboard is supposed to be accompanied by some sort of a trick which is always written in a small font. These ads, however, have the footnotes confirming the main message.

To apply for a credit you only need a passport. * Yes, just a passport

We have canceled all commissions on credits. * We really have canceled them

Credits:

Agency: Loki & Bartleby, Russia
Project Manager: Vitaliy Kovalev
Art Director: Artem Kurkin
Copywriter: Artem Belyakov
Designer: Ekaterina Zubkova

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