Musings Of A Marketer » Advertising http://www.nastaev.com Blog By Zalim Nastaev Thu, 02 Feb 2012 10:00:29 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 Volkswagen Up Goes Up The Wall http://www.nastaev.com/2012/01/19/volkswagen-up-goes-up-the-wall/ http://www.nastaev.com/2012/01/19/volkswagen-up-goes-up-the-wall/#comments Thu, 19 Jan 2012 11:34:45 +0000 Zalim http://www.nastaev.com/?p=2817

VW has teamed up with Agency V and JCDecaux to come up with this creative piece in a Parisean street.

The full-size VW  Up model is placed on a side of a building against a ruler, to demonstrate the small size of the new car model. “It’s great to be small”, says the slogan… It’s certainly cute, say me :)

[Via PSFK]

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Audi A1 got a superb support from the architects and corporate designers Schmidhuber + Partner for the launch of the new model Europe-wide. The architects designed the AreA1 roadshow where people could test-drive the new vehicle.

The roadshow includes separated showroom modules, exhibition areas, a marketplace and a driving course: so, visitors could view the Audi A1, learn product information and vehicle configuration, and join instructors on a test drive.

]]> http://www.nastaev.com/2011/11/25/awesome-audi-exhibit/feed/ 0 Reebok Presents Worlds Largest 3D Street Art http://www.nastaev.com/2011/11/22/reebok-presents-worlds-largest-3d-street-art/ http://www.nastaev.com/2011/11/22/reebok-presents-worlds-largest-3d-street-art/#comments Tue, 22 Nov 2011 11:06:24 +0000 Zalim http://www.nastaev.com/?p=2694 Naturally, Reebok didn’t do this themselves: the Guinness record breaking painting was created by 3D street artists, Joe & Max. Reebok, whose brands stands for reaching your physical, mental and social potential, acted here as a sponsor of the event.

As for the painting itself, the process took as much as 7 days, and  it represents plunging cliffs and waterfalls right there on a London street.

Check out the video below.

[via PSFK]

]]> http://www.nastaev.com/2011/11/22/reebok-presents-worlds-largest-3d-street-art/feed/ 0 Benetton Un-hates You http://www.nastaev.com/2011/11/17/benetton-unhates-you/ http://www.nastaev.com/2011/11/17/benetton-unhates-you/#comments Thu, 17 Nov 2011 09:24:30 +0000 Zalim http://www.nastaev.com/?p=2675

The UNHATE Foundation, desired and founded by the Benetton Group, seeks to contribute to the creation of a new culture of tolerance, to combat hatred, building on Benetton’s underpinning values. It is another important step in the group’s social responsibility strategy: not a cosmetic exercise, but a contribution that will have a real impact on the international community, especially through the vehicle of communication, which can reach social players in different areas.

Nicely said, nicely demonstrated:

]]> http://www.nastaev.com/2011/11/17/benetton-unhates-you/feed/ 0 Google Maps Street View: Know Before You Go http://www.nastaev.com/2011/10/10/google-maps-street-view-know-before-you-go/ http://www.nastaev.com/2011/10/10/google-maps-street-view-know-before-you-go/#comments Mon, 10 Oct 2011 13:21:59 +0000 Zalim http://www.nastaev.com/?p=2511 This nice ad from the Russian BBDO agency tells you about the kind of situations you can avoid by using Google Maps Street View service.

Staying at a family hotel that is next door to a sex shop – not quite what you would choose :) So, you should “know before you go”…

Credits:

Agency: BBDO, Moscow, Russia
Creative Director: Adrian Ely
Copywriter: Daria Artamonova
Art Director: Adrian Ely, Victor Zerzele
Retoucher: James Lucas (Lime House Creative)
Photographer: Jonathan May


 

]]> http://www.nastaev.com/2011/10/10/google-maps-street-view-know-before-you-go/feed/ 0 Map Garden For Emirates Airlines http://www.nastaev.com/2011/10/07/map-garden-for-emirates-airlines/ http://www.nastaev.com/2011/10/07/map-garden-for-emirates-airlines/#comments Fri, 07 Oct 2011 10:08:51 +0000 Zalim http://www.nastaev.com/?p=2503 Tractor Outdoor agency was approached by Emirates Airlines through its media partner Starcom MediaVest/Nu-Venture and the creative agency Draftfcb, with a wonderful idea. The project was to to mount a vertical garden in the shape of the world map, to demonstrate the world-wide presence of the Emirates.

“We have admired the work of French vertical garden supremo, Patrick Blanc for many years and we had been looking at ways to erect similar gardens in Cape Town,” says Simon Wall of Tractor Outdoor.

The plants were imported from Germany specifically for this project. They are equipped with fully integrated hydroponic drip irrigation system behind the felt linked to a moisture sensor, which waters and naturally fertilizes the plants as and when required.

Not only this “living billboard” promotes the client’s services but it also supports Cape Town’s bid for World Design Capital 2014 by actively integrating art and public private spaces.

 

]]> http://www.nastaev.com/2011/10/07/map-garden-for-emirates-airlines/feed/ 0 Job Site Announces An Opening In The Kremlin http://www.nastaev.com/2011/09/28/job-site-announces-an-opening-in-the-kremlin/ http://www.nastaev.com/2011/09/28/job-site-announces-an-opening-in-the-kremlin/#comments Wed, 28 Sep 2011 13:34:33 +0000 Zalim http://www.nastaev.com/?p=2430 For certain reasons, many of you may know about the forthcoming President election (or should we call it “President appointment”) in Russia.

The popular Russian job announcement website Superjob.ru was very fast to take the opportunity of the news to advertise themselves. The viral idea was to post the announcement of the job of the President of the Russian Federation on their site together with other real vacancies.

The job offers a decent compensation – 281 500 roubles (roughly $9000), private jet, residence provided by the employer including summer house, medical insurance, food, transportation etc. There’s a nice view of the Kremlin (from inside) for the successful candidate.

The candidate must be a charismatic Russian national, be ready for frequent travels, and, naturally, patriotic.

Based on the listed requirements, the website has analysed its resume database and found 1,5 million candidates that could apply. Some actually have applied :)

 

]]> http://www.nastaev.com/2011/09/28/job-site-announces-an-opening-in-the-kremlin/feed/ 0 Chrysler: Born Of Fire http://www.nastaev.com/2011/09/21/chrysler-born-of-fire/ http://www.nastaev.com/2011/09/21/chrysler-born-of-fire/#comments Wed, 21 Sep 2011 11:02:08 +0000 Zalim http://www.nastaev.com/?p=2374 Wieden+Kennedy has developed a great video commercial for Chrysler, with Eminem starring. The two-minute spot was shown during the last Super Bowl, and it looks like the spot was more than deserving to be a Super Bowl ad.

As Olivier Francois, CMO at Chrysler Group, pointed out: ” ‘Born of Fire’ was more than a commercial about the Chrysler 200, it was our anthem and signified the return of the Chrysler brand and our company”.

The ad has been recognized by the advertising community and W+K was awarded Emmy this year, which is the third Emmy in a row for W+K.

]]> http://www.nastaev.com/2011/09/21/chrysler-born-of-fire/feed/ 0 Bacteria Promoting A Movie http://www.nastaev.com/2011/09/19/bacteria-promoting-a-movie/ http://www.nastaev.com/2011/09/19/bacteria-promoting-a-movie/#comments Mon, 19 Sep 2011 18:00:32 +0000 Zalim http://www.nastaev.com/?p=2348 Warner Brothers Canada teamed up with Lowe Roche agency to create two literally living billboards: the boards were turned into giant petri dishes inoculated with bacteria. The bacteria grew within a week to take the shape of the word Contagion – the name of the movie by Steven Soderbergh.

]]> http://www.nastaev.com/2011/09/19/bacteria-promoting-a-movie/feed/ 0 American Heart Association: Deadly Diet http://www.nastaev.com/2011/09/07/american-heart-association-deadly-diet/ http://www.nastaev.com/2011/09/07/american-heart-association-deadly-diet/#comments Wed, 07 Sep 2011 11:17:21 +0000 Zalim http://www.nastaev.com/?p=2336 Nice, powerful piece by Greg Slater for the American Heart Association.

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