Lego’s outdoor campaign at bus stops in Singapore puts you through to a parallel world: blended with the real background, the murals show what you can’t see: a whale stuck in the concrete surface, a monster hanging down from the bridge, and a huge caterpillar staring right at you. The scenes were designed by Ogilvy [...]
Zalim 
Posted in Advertising, Design 
Tags: Advertising, Design, Lego, Nicholas Foo, Ogilvy, Ogilvy Malaysia, outdoor advertising, Singapore 
No Comments » M&C Saatchi and Ikon Communications brought in a New Zealand artist Otis Frizzell to develop a campaign for NZ police. The goal of the project was to recruit new people to join the forces, and the idea was to do that by using the street art. The drawings feature the moments from the officers’ real [...]
Zalim Posted in Advertising, Design, Marketing Tags: Design, Ikon Communications, M&C Saatchi, New Zealand, Otis Frizzell, police, street art No Comments » Nice idea for outdoor advertising comes from London: Phil Clandilon and Steve Milbourne along with a young French intern Xavier Barrade have come with posters made in 3D that pop out from the wall surface to grab your attention as you walk by. This project with the sculptures of horses made of paper is developed [...]
Zalim Posted in Advertising, Design Tags: 3D, Design, Dry the River, outdoor advertising, poster No Comments » JWT Mexico has developed a great print campaign for Ford’s Lobo, Explorer and Edge cars that all have a new feature – the rear view camera. The award-winning campaign features an old lady, a boy playing with ball, and a dog, all protected from the disaster owing to the rear view cameras installed in the [...]
Zalim Posted in Advertising, Design Tags: Advertising, Design, Ford, Ford Edge, Ford Explorer, Ford Lobo, JWT, JWT Mexico, Mexico, print No Comments » There’s been a lot of talking since “Angry Birds” game came to life. Wether you are a fan or a hater, you must love what T-Mobile has done in Barcelona: the game was brought to real life – with real bird shooting and real pig explosions. This must have been awesome for the people around [...]
Zalim Posted in Advertising Tags: Advertising, Angry Birds, Barcelona, interactive, T-Mobile No Comments » Acerca is the company consulting on nutrition and fitness, and helping the clients loose the excess weight. The company teamed up with Giovanni+Draft FCB agency from Sao Paolo, Brazil, to create some nice print pieces. The idea was to demonstrate theat the big belly is not just something that looks odd, but is actually hindering [...]
Zalim Posted in Advertising, Design Tags: Acerca, Advertising, Brazil, Design, Giovanni+Draft FCB, print 1 Comment » Gold’s Gym from Canada is promising in its prints not just to help you burn your calories, but instead, burn the food that would get you that extra weight: donuts, fries, hotdog or burger. The project was developed by Bleublancrouge agency from Montreal. Credits: Advertising Agency: Bleublancrouge, Montreal, Canada Creative Director: Gaetan Namouric Art Director: [...]
Zalim Posted in Advertising, Design Tags: Advertising, Bleublancrouge, Canada, Design, fast food, Gold's Gym, print No Comments » A simple idea of providing laundries with a plastic bag has become an ambient advertisement for LG’s new washing machine Steam Direct Drive. The project, developed by Y&R Dubai, was held, obviously, in Dubai. The neighbourhood laundries were provided with LG-branded laundry bags to deliver their ironed clothes in. The colorful bag quickly became kind [...]
Zalim Posted in Advertising, Design Tags: ambient, Design, Dubai, LG, Steam Direct Drive, UAE, washing machine, Y&R, Y&R Dubai No Comments » Nice ad from Grey Mexico and Rotoplas brand for pool filters. Water Beyond Clear is the slogan, and the prints demonstrate that rather clear The kids look like swimming in the air rather than water. Credits: Advertising Agency: Grey, Mexico Chief Creative Officer: Andres Martinez Echeverria Creative Director: Joao Raya Art Director: Sergio Dom?nguez Copywriters: [...]
Zalim Posted in Advertising, Design Tags: Design. Advertising, Grey, Grey Mexico, Mexico, Rotoplas No Comments » Here comes better airbag protection from Mitsubishi ASX. And here comes with it a series of print ads made by Mitsubishi Brazil to support the launch. ASX crossover is equipped with dual front airbags, side airbags, head-protecting side curtains, and additionally, knee airbags. Half Protection Is Not Protection, the slogan says, and the advertising agency [...]
Zalim Posted in Advertising, Design Tags: Advertising, Africa, Brazil, Mitsubishi, print 1 Comment » 
