[via Popsop] According to a recent study, Google and Sony tie for the top spot of the world’s most reputable companies. The research, conducted by Reputation Institute, measured the top companies in the world on which are most liked, trusted, and respected by the public in 24 countries. Disney, BMW, and Daimler round out the [...]
Kodak have come up with a new logo for Kodak Cares project. The green-yellow leaf is meant to express the company’s aspiration for environmental friendliness. The logo is not supposed to replace the original one, but rather it will be placed on the products that have unique environment attributes, so customers know when they are [...]
[Explore West Sweden Blog] “Seventh Heaven” is the latest addition to the treetop house hotels in Ugglumm Sweden. They really are built up on trees The brand new treehouse has a large balcony that lets you grab your sleeping bag and sleep under the stars! Word has it that they even hoist breakfast up to [...]
Zalim 
Posted in Business, Design 
Tags: Falkoping, Hotel, Hotel Andrum, Seventh Heaven, treetop hotel, Ugglum, West Sweden 
No Comments » [Popsop] A chocolate that slows the ageing process has been introduced by Barry Callebaut, the international chocolatier company, one of the main Cadbury’s suppliers. Acticocoa is full of natural antioxidants which can protect the skin from damage caused by free radicals. According to the studies, 20 grams per day of Acticocoa could help hydrate the [...]
Zalim Posted in Business, Innovations Tags: anti-ageing, Anticocoa, Barry Callebaut, Cadbury, chocolate, cocoa, health No Comments » What would be the very first thing you come up with when you think of advantages for private labeled goods? I’m pretty sure it is the competitive price. People at Russian retail chain Azbuka Vkusa have turned the concept upside down, and chose the super-premium segment for their private label. I applaud, ’cause I believe [...]
Zalim Posted in Business, Marketing Tags: Azbuka Vkusa, premium, pricing, private label, retail, retail chains No Comments » Spritea is Coke’s extension of their Sprite product line (which is, by the way, selling best of all soft drinks, including even the Coke itself). It’s out in China, and it has green tea that is so much loved by the Chinese. The launch event was pretty huge with the Chinese star and Sprite’s spokesperson [...]
By the end of April consumers (not in Scotland, Wales or Ireland, I guess) will be able to find a new Mars chocolate bar in stores. Being a sponsor for English football (or soccer, if you prefer that) team in South Africa World Cup, the company has made a decision do make a radical change [...]
Zalim Posted in Business, Design, Marketing Tags: chocolate, chocolate bar, England, FIFA world cup, football, JKR, mars, soccer No Comments » My girlfriend should like this post, she’s thinking of opening a start-up, and her first problem is finding a good name for the company. So, my dear, here comes the post from The Business Insider, where tell a story of how a number of brands came up with their names. HP: The founders Bill Hewlett [...]
Zalim Posted in Business, Marketing Tags: Adobe, apple, brand, Cisco, google buzz, Hewlett Packard, Hotmail, HP, Intel, Lotus, microsoft, naming, Sony, Sun Microsystems 1 Comment » Ubuntu Cola was the first cola in the UK to get the Fairtrade Mark (back in 2007) and it fizzes with Fairtrade sugar from the Kasinthula Cooperative in Malawi and from the Kaleya Cooperative in Zambia. This means that every time you drink an Ubuntu Cola you are directly taking part in the Fairtrade movement [...]
This piece was posted on Digital Inspiration. Looks like a very wonderful case study story to me The authour suggests to learn from Nestle how to ne present in the social media. I see here a lesson of how to NOT do it. The Facebook fan page moderator was so very rude with the fans, [...]
