Musings Of A Marketer » Design http://www.nastaev.com Blog By Zalim Nastaev Wed, 08 Sep 2010 07:06:24 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 WWF: The Cost Of Ivory http://www.nastaev.com/2010/09/08/wwf-the-cost-of-ivory/ http://www.nastaev.com/2010/09/08/wwf-the-cost-of-ivory/#comments Wed, 08 Sep 2010 07:02:49 +0000 Zalim http://www.nastaev.com/?p=1208 Ogilvy & Mather Bangkok agency has developed a couple of print works to support WWF efforts in preventing elephant killings for ivory.

The prints feature an ivory bone which is decorated with some talking symbols: one of them demonstrate the hunters killing the elephats to tear off their tusks, the other one shows how many elephants actualy die for people’s irrational luxury demands.

How much should we pay for this? More and more elephants are being killed only for their tusks. Stop buying.

A display of wealth or moral bancruptcy?

Credits:
Advertising Agency: Ogilvy & Mather Bangkok, Thailand
Executive Creative Directors: Nopadol Srikieatikajohn, Wisit Lumsiricharoenchoke
Art Director: Wisit Lumsiricharoenchoke
Copywriter: Kulvadee Doksroy
Art Directors: Nopadol Srikieatikajohn, Gumpon Laksanajinda
Retoucher: Surachai Puthikulangkura
Photographer: Illusion, Bangkok
Illustrators: Surachai Puthikulangkura, Supachai U-Rairat

]]> http://www.nastaev.com/2010/09/08/wwf-the-cost-of-ivory/feed/ 0 Sparkfury Will Do Anything For A Creative Spark http://www.nastaev.com/2010/09/06/sparkfury-will-do-anything-for-a-creative-spark/ http://www.nastaev.com/2010/09/06/sparkfury-will-do-anything-for-a-creative-spark/#comments Mon, 06 Sep 2010 10:30:23 +0000 Zalim http://www.nastaev.com/?p=1195 Agency Sparkfury Creative Consultants from Singapore has developed a series of nice prints for self-promotion.

The print works feature the creative guys trying to generate a spark by any means, and risking their lives is not a big deal :)

Credits:
Advertising Agency: Sparkfury Creative Consultants, Singapore
Creative Director: Perry Goh
Associate Creative Director: Llyon Lim
Art Director: Perry Goh, Leo Apinan
Copywriters: Llyon Lim, Joseph Seah
Illustrator: Zeus

]]> http://www.nastaev.com/2010/09/06/sparkfury-will-do-anything-for-a-creative-spark/feed/ 0 Sea Shepherd: The Worst Predator Of The Ocean http://www.nastaev.com/2010/08/27/sea-shepherd-the-worst-predator-of-the-ocean/ http://www.nastaev.com/2010/08/27/sea-shepherd-the-worst-predator-of-the-ocean/#comments Fri, 27 Aug 2010 08:25:28 +0000 Zalim http://www.nastaev.com/?p=1172 Heads Propaganda agency from Brazil and the client – Sea Shepherd – come with an idea of a human as the worst beast of the ocean.

The worst beast of the ocean does not live in the ocean, say the prints.

Credits:
Advertising Agency: Heads Propaganda, Rio de Janeiro, Brazil
Creative Directors: Kike Borell, Luis Christello, Flavio Medeiros
Art Director: Rodrigo Lomelino
Copywriters: Rafael Simi, Flavio Medeiros
Illustrator: Helena Lopes
Photographer: Rodrigo Paredes

]]> http://www.nastaev.com/2010/08/27/sea-shepherd-the-worst-predator-of-the-ocean/feed/ 0 Mais Printing House: Mean Print Jokes http://www.nastaev.com/2010/08/25/mais-printing-house-mean-print-jokes/ http://www.nastaev.com/2010/08/25/mais-printing-house-mean-print-jokes/#comments Wed, 25 Aug 2010 06:41:32 +0000 Zalim http://www.nastaev.com/?p=1160 The print series made by Mohallem/Artplan from Brazil for printing house Mais features a couple of ways to trick clients of a cosmetic surgeon, a tattoo maker and a barber.

These jokes are made possible due to the perfect quality of printing provided by Mais. “Avoid disappointing results”, says the ad.

Credits:

Advertised brand: Mais – Printing House
Advert title: Haircut, Tattoo, Surgery
Advertising Agency: Mohallem/Artplan, São Paulo, Brazil
Creative Director: Eugênio Mohallem / Head of Art: Marcus Kawamura
Art Director: André Batista
Copywriter: Rodrigo Resende
Illustrator: André Batista, Ellyson Lifante e Caio Miranda
Photographer: Guto Nóbrega
Retouching: Ariê Magalhães
Published: August 2010

]]> http://www.nastaev.com/2010/08/25/mais-printing-house-mean-print-jokes/feed/ 0 Norburn Model Aircraft Supply: Flying Business Card http://www.nastaev.com/2010/08/24/norburn-model-aircraft-supply-flying-business-card/ http://www.nastaev.com/2010/08/24/norburn-model-aircraft-supply-flying-business-card/#comments Tue, 24 Aug 2010 11:52:07 +0000 Zalim http://www.nastaev.com/?p=1154 Norburn Model Aircraft Supply from Canada specializes in selling various aviation machines’ models.

Agency Rethink Communications, Vancouver has developed a very creative out-of-the box design for their business card. The card is made in the shape of a plane. It is cut with a laser and the material is cork tree, which makes it pretty light, so it really flies, although not really like a plane :)

]]> http://www.nastaev.com/2010/08/24/norburn-model-aircraft-supply-flying-business-card/feed/ 0 Dublin City: Nobody Wants Your Litter http://www.nastaev.com/2010/08/23/dublin-city-nobody-wants-your-litter/ http://www.nastaev.com/2010/08/23/dublin-city-nobody-wants-your-litter/#comments Mon, 23 Aug 2010 07:26:22 +0000 Zalim http://www.nastaev.com/?p=1146 An interesting concept from Dublin agency Publicis QMP. The print works have been made for Dublin City Council, and the aim is to promote clean and maintained Irish capital.

The Second Hand Trash campaign features free gum, cigarettes and fast food. The only trick is that the free stuff is used stuff.

Credits:

Advertising Agency: Publicis QMP, Dublin, Ireland
Creative Director: Ger Roe
Art Director: John Kilkenny
Copywriter: Des Creedon
Photographer: Adrian Stewart

]]> http://www.nastaev.com/2010/08/23/dublin-city-nobody-wants-your-litter/feed/ 0 Moscow Bank Places Footnotes To Confirm Its Promise http://www.nastaev.com/2010/08/18/moscow-bank-places-footnotes-to-confirm-its-promise/ http://www.nastaev.com/2010/08/18/moscow-bank-places-footnotes-to-confirm-its-promise/#comments Wed, 18 Aug 2010 11:17:22 +0000 Zalim http://www.nastaev.com/?p=1139 Loki & Bartleby agency has developed a nice concept for outdoor print advertising for Credit Bank of Moscow.

The idea was to increase the credibility of the bank with the audience as well as deliver certain new services of the bank.

The concept is based on the stereotype that a huge promise written in a huge font on an billboard is supposed to be accompanied by some sort of a trick which is always written in a small font. These ads, however, have the footnotes confirming the main message.

To apply for a credit you only need a passport. * Yes, just a passport

We have canceled all commissions on credits. * We really have canceled them

Credits:

Agency: Loki & Bartleby, Russia
Project Manager: Vitaliy Kovalev
Art Director: Artem Kurkin
Copywriter: Artem Belyakov
Designer: Ekaterina Zubkova

]]> http://www.nastaev.com/2010/08/18/moscow-bank-places-footnotes-to-confirm-its-promise/feed/ 0 TACA Airlines: It Is A Small World http://www.nastaev.com/2010/08/17/taca-airlines-it-is-a-small-world/ http://www.nastaev.com/2010/08/17/taca-airlines-it-is-a-small-world/#comments Tue, 17 Aug 2010 19:47:14 +0000 Zalim http://www.nastaev.com/?p=1131 Print campaign from agency Publicidad Comercial Lowe and Parnership Worldwide developed for TACA Airlines (Transportes Aèreos Centroamericanos) – the brand that unites 5 independent airlines with operations in North, Central and South America and the Caribbean region.

The images are based on the play with background and foreground where big objects placed on the background are perceived as small ones. This old play has been well used for conveying the message: It is a small world.

Credits:
Advertising Agency: Publicidad Comercial Lowe and Partners Worldwide, San Salvador, El Salvador
Creative Director: Diego Deon
Art Directors: Rudy Cerna, Roberto Irula, Memo Ortiz
Copywriter: Diego Deon

]]> http://www.nastaev.com/2010/08/17/taca-airlines-it-is-a-small-world/feed/ 0 Belarus Road Police Making Fun Of Irresponsible Pedestrians http://www.nastaev.com/2010/08/16/belarus-road-police-making-fun-of-irresponsible-pedestrians/ http://www.nastaev.com/2010/08/16/belarus-road-police-making-fun-of-irresponsible-pedestrians/#comments Mon, 16 Aug 2010 07:54:47 +0000 Zalim http://www.nastaev.com/?p=1117 An interesting piece of outdoor advertising appeared on the street of Gomel, Belarus.

The billboard features a badly injured lady presened as “the champion in racing across traffic road”.

The billboard may seem offensive to some, but I believe it rather appeals to positive emotions. The main goal of averting people from crossing the road in a wrong place may not be reached but the billboard is something people will remember considering how seldom the state bodies try to be creative in their communications.

]]> http://www.nastaev.com/2010/08/16/belarus-road-police-making-fun-of-irresponsible-pedestrians/feed/ 0 Okuma: Born To Fish Babies http://www.nastaev.com/2010/08/12/okuma-born-to-fish-babies/ http://www.nastaev.com/2010/08/12/okuma-born-to-fish-babies/#comments Thu, 12 Aug 2010 06:54:42 +0000 Zalim http://www.nastaev.com/?p=1110 Awesome piece from Okuma, the company supplying fishing accessories :)

Barnes, Catmur & Friends Auckland agency has developed a series of print pieces. The idea is that the company is so good at fishing that you can call it “born to fish” – the metaphor becomes a real thing when you look at the fishermen babies here. Very nice and catchy imaging!

Credits:

Advertising Agency: Barnes, Catmur & Friends Auckland, New Zealand
Executive Creative Directors: Paul Catmur, Daniel Barnes
Creatives: Carlos Savage, Matt Weavers, Jesse Stevens
Head of Art: Crispin Schuberth
Art Director: Brad Stratton
Photographer: Mat Baker
Retoucher: Karl Baker
Account manager: Mike Wilson

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