This is a guest post by Catherine Annie, from emarketingfacts.com. Catherine is specializing in various innovative marketing fields, and she has kindly agreed to share her knowledge with my readers. Here is her Twitter account, in case you’re interested. The word “Guerilla” often has a negative shade of meaning. But as such it need not be [...]
Warner Brothers Canada teamed up with Lowe Roche agency to create two literally living billboards: the boards were turned into giant petri dishes inoculated with bacteria. The bacteria grew within a week to take the shape of the word Contagion – the name of the movie by Steven Soderbergh. You need to a flashplayer enabled [...]
Zalim 
Posted in Advertising, Innovations 
Tags: Advertising, ambient, bacteria, billboard, Canada, Contagion, Design, film, Lowe Roche, movie, outdoor, outdoor advertising, Steven Soderbergh, Warner Brothers 
No Comments » A very interesting product is coming from Australia: Artline Tweeter 140, the world’s first Twitter pen. How it works: A series of accelerometers and a small camera mounted in the barrel track the pen’s movements and translate that into characters. A specially designed 4th generation microchip allows the pen access to your Twitter account, updating [...]
Zalim Posted in Design, Innovations, Internet Tags: Artline Tweeter 140, Australia, Design, twitter No Comments » If this concept proves practical, then it must be a huge breakthrough in plastic bottles manufacturing. PepsiCo has come up with a bottle that is 100% made of plants, thus, it is fully biodegradable. The materials used in manufacturing of this new bottle are: switch grass, pine bark and corn husks, and the molecular structure [...]
Martini Gold by Dolce&Gabbana and agency Media Instinct have presented an interesting project – the December issue of Vogue magazine in Russia has an insert – a booklet with a Martini logo. Open the booklet to be introduced to an atmosphere of black-and-white Rome a-la Fellini, made by Swedish director Jonas Okerlund, with Monica Bellucci as [...]
Zalim Posted in Advertising, Innovations Tags: Advertising, Dolce&Gabbana, Jonas Okerlund, Martini Gold, Monica Bellucci, print, russia, video, Vogue No Comments » Yanko Design presents a project from designer Arthur Xin. The bed that the designer is offering is very functional. It has LED reading lights above your head, speakers for music to be played to wake you up, a flower box on the sides, LED light to help the plant grow, and more! But why the [...]
Zalim Posted in Design, Innovations Tags: Arthur Xin, bed, Design, Ecotypic Bed, energy No Comments » LG marked the opening of IFA 2010 in style by unveiling a giant 3D media façade in Kulturbaruerei, the cultural heart of Berlin, to highlight the upcoming range of devices under the LG Optimus series label. The ever-changing 3D artwork on the nearly three-storey high screen (23 x 21m) captured the attention of many a [...]
[via PSFK] The JR EAST railway company of Japan has set up a vending machine in one of its central Tokyo stations that can detect a customer’s sex and age and recommend drinks based on these factors. The system has a 47-inch touch panel and a camera for detection; once the customer stands in front [...]
[via Luxist] You need a cup of coffee, and you need it fast? Then start up your Ferrari espresso machine! This machine is designed by Ilgar Rustamov, and while it remains a concept at present, knowing Ferrari’s penchant for churning out branded stuff, it could be only a matter of time before we see it [...]
Zalim Posted in Design, Innovations Tags: Coffee, coffee machine, Design, Espresso, Ferrari, Ilgar Rustamov No Comments » Forbes Russia has posted an interesting article with the most prominent street BTL-campaigns. Here is the brief for you, it’s a must-read one, don’t miss it 1. Flyvertising at the Frankfurt Book Fair Client: Eichborn Publishing House Agency: Jung von Matt / Neckar 7,000 companies from 100 countries and 300,000 guests. That’s a hell of [...]
Zalim Posted in Advertising, Innovations Tags: BBDO, Eichborn, flashmob, flyvertising, IQ Marketing, Jung von Matt / Neckar, mars, moscow, Mugabe, Ozon.ru, Saatchi & Saatchi, Snickers, T-Mobile, TBWAHuntLascaris, The Liverpool Street Station Dance, The Zimbabwean, Trillion Dollars Campaign 1 Comment » 
